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Saturday, November 15, 2008

Food of the gods

Food of the gods
Indulge in chocolate-inspired creations at lounge
HEOBROMA Chocolate Lounge offers, for the first time in Malaysia, a "Total Chocolate Concept" experience where customers can indulge in a variety of chocolate and choco late-based beverages and food.

At the launch of Theobroma's Pavilion KL outlet recently, Hing Yiap Group executive chairman Chi Oi Meng said in her opening address that much like the successful infiltration of the coffee culture in society, it was now time for the chocolate culture to be the next big thing.

Theobroma Chocolate Lounge in Malaysia is a collaboration between Theobroma Food of the Gods Pty Ltd, an Australian-based company, with their Malaysian franchise Hing Yiap Group.
"We aspire to spread the chocolafe culture in Malaysia. Our chocolate is brought in from Belgium, handmade in Melbourne, then airflown to Malaysia to maintain freshness,
"Though chocolate is our speciality, we also offer gourmet coffee and tea," said Chi
Models strutted their stuff at the Choco Show, featuring various items on Theobroma's menu, and ending with the grand finale of the Theohroma Chocolate Affair (four seasonal fruits and marshmallows served with chocolate dip).

"We have a variety of sweets and savouries - our lounge caters for everyone, from children to the elderly," said Theohroma Food of the Gods, Australia director George Roiniotis.
Internationally acclaimed artiste Genervie Kam was present at the launch to engage the crowd with her violin performance.

American pop quintet Pussycat Dolls made a brief guest appear: ance for the poster-signing ceremony to commemorate the Theobroma Chocolate Lounge launch.
Guests were treated to a selection tion of food and beverages during the launch, including the speciality Theobroma Chocolate Affair.

Roiniotis highlighted that Theobmma's chocolate contains no preservatives,
He assured customers that it would be a delightful experience and that they would be able to taste the difference - as their tagline pmmises,

"Theobroma is Latin for food of the Gods; the Gods love chocolate. It is good for you," Roiniotis added, Theohroma Chocolate Lounge outlets are situated at Lot FK3, 1st floor, 1 Utama Shopping Center (New Wing) and Lot C4.05,02, Level 4, Pavilion KL,

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